Preventative Support
Preventative support means you’re offering to help the customer before they need to go looking for it.
By being there right at that moment where your customer is about to go from 0 to 100 in frustration, you can really deliver a great experience and build their loyalty to your brand.
To get this to work right, you need to pick the right interaction points by looking at behaviours that are likely to create a service interaction. Once you have these identified, look at getting the customer the support they need before they go looking for it.