According to the Digital Buzz Blog, “Instagram gains a new member every
second and to date there have been over one billion photos added to the app” (Daniells,
2012). This platform obviously has a huge potential for brands to use. Luxury fashion
brands with an Instagram account average just over 50,000 followers. Brands can post a
photograph and engage with consumers through comments or judge consumer opinion in
the number of likes they may or may not receive.