Best practice in health promotion is the set or sets of continually evolving actions
and associated attitudes which are most likely to achieve health promotion goals in
a given situation, and which are consistent with the values of health promotion."
Recognizing that circumstances and conditions vary considerably from one situation
to the next, an underlying assumption of the Work Group was the existence of a
number of "best practices" in health promotion, rather than a single "best practice"
in health promotion.