1. They don’t ask for a lower price. They demand it.
On the one hand, there is nothing unusual about a customer asking for a better price. In today’s environment, asking for a discount is not much different than saying “hi” to someone.
What separates the professional buyer from others is the fact they don’t ask. They demand a lower price and they do it with confidence. They do it with confidence, because they know the typical salesperson will give them a lower price. Many salespeople are easily intimidated by a buyer’s price demand.