1 use a headline in bold that summarize what the press release is about.
2 here are some typical ways to start a press release
Company announced today that.
Company is pround to announce the launch of the new.
Company is introducing
3 remember to list contact information at the top of the release , and tell the readers in the body of the press release where they can go to get details.
Foe more information about.... Contact.... More information about....
Can be found at www. Company . Com
Business interested in more information on.... Should contact....