Thanakin Siridusitwong, Oho's managing director of marketing, said that it is very difficult for customers to differentiate between Oho's official page and fake ones. "To lure potential customers into buying their products, criminals create a website or [Facebook] pages with a similar design to make it look like the real one," said Thanakin. Thailand has seen a drop in the country's overall e-commerc. and it is not just a result of the economic downturn but also due to online fraud cases. Club Oho is one such example. Oho claims to be Thailand's number one revenue generating page on Facebook, with nearly 100 million baht in revenue each month. The company has around a million customers, and spends almost 10 million baht each month on Facebook advertising. With its