Market Trends
Pegasus will distinguish itself by marketing products not previously available to skaters. The emphasis in the past has been to
sell skates and very few replacement parts. The number of
skaters is not restricted to any one single country, continent, or
age group, so there is a world market. Pegasus has products
for virtually every group of skaters. The fastest-growing segment of this sport is the fitness skater. Therefore, the marketing
is being directed toward this group. BladeBoots will enable
users to enter establishments without having to remove their
skates. BladeBoots will be aimed at the recreational skater, the
largest segment. SkateAids, on the other hand, are great for
everyone.
The sport of skating will also grow through SkateSailing. This
sport is primarily for the medium-to-advanced skater, and its
growth potential is tremendous. The sails that Pegasus has manufactured have been sold in Europe, following a pattern similar to
windsurfing. Windsailing originated in Santa Monica but did not
take off until it had already grown big in Europe