According to Schneider and De Meyer , external sources are of the utmost importance for the generation of competences in a subsidiary. They argue that external sources can enhance the effectiveness and scope of learning processes. Furthermore, Andersson, Forsgren, and Holm have found a direct link between external sources and intra-organizational influence on MNC strategy. They argue that the degree of external relations determines the degree of influence. For example, an intensive and long-lasting interaction between a subsidiary and its customers regarding the development of a specific product or service might influence the process of product or service development in the whole MNC. This aspect is strengthened by Gammelgaard when he comments that changes in the customers’ taste and attitudes demand the development of entrepreneurial activity, as relationships with customers often lead to requests for modifications of existing products and services, and sometimes, the development of new ones.