Analysing information techniques and tools generally are impact analysis, PESTEL analysis, SWOT analysis, Ansoff Growth Strategy Matrix, 5M model and Mendelow’s Power Interest Matrix. These information analyses help organisations identify financial data and overlooked data, analysing statistic and provide access to competitors. In case of Ansoff’s matrix, O’Hara, S. and Sturgeon, A. (2014) explained that Ansoff’s matrix is four cells in a square and each cell indicates different marketing strategies with dissimilar combinations of products status and market condition.