wood carvings turn out to be cast in resin. Garlands swing from the car mirror in moulded plastic. Monk supplies fill an aisle in the supermarket. Other traditions end up utterly disguised: lucky car plates are numerology in action, beauty queens embody deities. The status aware middle classes tend to distance themselves furthest from old ways. Bourgeois pop veers towards fashionable, This processed modernity think TV, celebrity, golf cute. leads to a Warhol-like obsession with brands, whether imported, adapted or pirated