PwC’s report Emerging Markets: Driving the Payments Transformation shows that the key factors shaping this transformation include the impact of technology, shifting customer expectations, changing global demographics, the rise of e-commerce, and the growing regulatory supervision.
The transformation will also be characterised by convergence across markets focusing on products and solutions and by technology and business/ operating models linked to payments, which will be global in nature and reach.
The report looks at the dynamic nature of emerging markets, especially payments, which creates challenges that have never confronted the developed world, but also opens up opportunities for innovation and growth.