After taking stock of existing resources, tobacco control proponents must recognize what resources are needed but are not yet in place. This may mean identifying alliances in the community or with the media that still need to be created. Ties with state or local health departments and members of the research community may also need to be strengthened, as providing scientific evidence and local data are critical components of policy messaging. While it is tempting to focus on external things that could make the policy process more successful (e.g., more money and more people), these issues can prove daunting. Focusing on gaps that can be more easily filled will make the policy process more manageable.