This implies that if the telephone or post is used,
the marketing and disclosure requirements will be those of the country where the
recipient of the service is based. If the same service is made available via a web-site
or by e-mail, the service will be governed by the ECD, and the requirements will,
with certain exceptions, be those of the country where the provider of the service
is based. Where a firm uses both on and off-line channels the Directive will apply
to the on-line channels and not to the off-line ones (FSA Report on E-commerce,2001). These types of e-commerce-specific regulations exist in other parts of the
world, and e-banking managers need to be aware of them.