tourism can be a fundamental tool in socio-economic development and in the reduction of poverty in certain rural areas. Opportunities to sell certain goods and services can be established through the development of the area's cultural, social and environmental resources, thus offering small scale opportunities for job creation (especially for women) and can serve as a complementary (never substitutive) activity to agriculture, livestock farming and fishing. Scientific literature in this field (Novelli and Gebhardt, 2007) highlights that tourism is one of the highest growth sectors in the world