Avon has a history of working with celebrities to market the brand. Beginning in the 1940s, Avon's products were endorsed by Rosalind Russell, Loretta young, Claudette Colbert, Joe DiMaggio, and Jimmy Stewart. More recent celebrity endorsers include Fergie, Salma Hayek, Zoe Saldana, Ashley Greene, and Patrick Dempsey. Cher, Billy Dee Williams, and Catherine Deneuve market fragrances through Avon and Reese Witherspoon serves as the firm's Global Ambassador.