These competitors are abit hard to spot as compared to direct competitors. They can be classified as “wanting to have a share of the pie” .
Confused?
Well, an example to show you.
“Let’s say Ahmad opens a shop selling malay rice while the opposite street Ali is selling the same as what Ahmad is selling. Then comes a Chinese, Ah Boon. He set up a store in line with Ahmad and starts selling Chinese fried rice. Though Ah