respondents influence by others and gather information from friends and families. Similarly,
normative susceptibility includes four items. It measured the degree to which respondents want to impress others
and purchase the brands to be liked by others. A scale used for price was adopted by Sinha Batra [29]. It has five
items to measure the importance of price for consumers in purchase decision. Brand Image scale was adapted by
Vahie [58] which aimed to measure the degree to which respondents influence by the performance of the brand.
It has four items to measure the performance of the brand depends upon the brands those wear out quickly and
gains reliability.