On 17 July 2010, 23 days after becoming prime minister and after receiving the agreement of the Governor-General Quentin Bryce, Gillard announced the next federal election would be held on 21 August 2010. Gillard began campaigning with a speech utilising the slogan "moving forward". In the early stages of the campaign, a series of leaks were released by purported Labor Party sources, indicating apparent divisions within Cabinet over the replacement of Kevin Rudd by Gillard. Mid-way through the campaign, Gillard offered journalists a self-assessment of her campaign by saying that she had been paying too much attention to advisers in her strategy team, and she wanted to run a less "stage-managed" campaign: