than text; moreover, digital natives often ignore content, unless colours catch their attention.
Advertisers are working out a way to use the Internet with teens; they want to use internet marketing to meet the needs of young consumers. Digital teens:
need speed in information flow;
look at images and information at the same time;
enjoy hyper -linking; get bored following step-by-step processes; network simultaneously with many people; e don't want loads of information; prefer instant pleasure and instant reward; filter out any information that is not necessary or fun. But digital technology has other advantages; here is what an American teen with special needs, Martha, says: "I have problems with physical movement but with digital devices ve got everything I need at my fingertips. They've given me more independence. I've had an iPad for 3 years and now I can't do without it. Right now, I'm writing this message on it and I'm also learning to keep a blog