Coco started by making hats.She started making simple dresses, androgenous jackets and A-Line skirts and wearing them herself. Soon, others took notice and the offers started pouring. Women around Europe started adopting simple, clean-cut garments in their wardrobe. She also popularized the colour Black, which until then was considered ‘manly’ and thus not appropriate for a lady to wear.
The Flapper movement, a movement that revolutionized the status of women in the society, was at its peak, and women everywhere were open to dressing for comfort. Chanel’s androgenous Tweed jackets, with padded shoulders represented the ‘Strong, independent woman’. Her devil-may-care attitude, which once upon a time would’ve been looked down upon, suddenly seemed fascinating to women around the world, who wanted to break free of the invisible chains which the male-dominated bound them to.