Koum admitted that the company does have a strategy to earn more revenue, but he insisted it bypasses the advertising market. As the number of people with access to an Internet-connected phone increases, it will become "extremely easy to monetize the application," he said.
"We are looking at a world that will have billions of phones. And once that happens, it will become extremely easy to gain financial benefit. But a lot more people need to join the smartphone revolution and a larger number will need to buy more goods via their phones," he added.
WhatsApp currently offers SMS service at a cost of $0.99 cents beginning with the second year of use, since the first year is free (with subscription depending on the OS). The app allows users to exchange unlimited messages without having to pay for SMS.
"We want a great product and a great experience for the user," said Koum.
"WhatsApp is now bigger than Twitter, which claims to have 200 million monthly active users. We are processing eight billion incoming messages and 12 billion outgoing messages," said Koum during the online conference, which was also attended by Google and Facebook executives.
The application, which was launched in 2009, seems to have no boundaries thanks to its immediacy, scope, and almost-free format. It’s no wonder that companies such as Google and Facebook have openly expressed their interest in buying the company, but WhatsApp has said it is not in any talks to sell.
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Read more: http://www.portada-online.com/2013/04/19/whatsapp-has-no-plans-to-market-its-platform-through-advertising/#ixzz2cO6tnRsA