(53 )customer service programs, the focus is typically on the operational aspects of logistics and ensuring that the organization is capable of providing the seven rights to its customer: the right amount of the right product at the right to its customer: the right amount of the right product at the right time at the right place in the right condition at the right price with the right information. It is clear that outstanding customer service adds value throughout a supply chain. The critical concern in developing a service strategy is: Dose the cost associated with achieving specified service performance represent a sound investment? Careful analysis of competitive performance and customer sensitivity to service attributes is required to formulate a basic service strategy. In Chapter 2, the fundamental attributes of basic customer service were identified as availability, operational performance, and service reliability. These attributes are now discussed in greater detail.