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Abstract
The ever increasing popularity of mobile devices, directly related to the constant development in technology, has emerged into a problem that is having a negative effect on the way people interact. The inspiration behind this topic came from the social initiative launched by McCANN Australia, called “Stop Phubbing” that identified a growing preference from interaction in the “online” environment by using mobile devices. More specifically, the problem addressed by McCANN is that people seem to prioritize their mobile device in favour of those in their immediate surroundings. Furthermore, this issue might be labelled as a very relevant one regarding our contemporary times, as the findings might prove useful to anyone being exposed to technology on a regular basis, as well as owning a mobile device.