Thailand is the ultimate shopping destination and many visitors travel to Thailand to purchase clothing or fashion accessories carrying the logo of popular Thai brands. From the boutiques of Siam Square to the Emporium Department store, designer clothing and fashion accessories from Thai brands are making an impact on the fashion world; an item from a popular Thai brand can be a unique souvenir for stylish travelers or a chic addition to anyone’s wardrobe and brands popular in Thailand such as FLYNOW , NARAYA , JIMTHOMSON and DISAYA The diffusion of fashion. In contemporary Thai fashion in the era of globalization, will is gone in style. A is on the spread of fashion in the vertical (Trickle - down Theory) is characterized in the. Spread from top to bottom. With the adoption of the fashion spread reverse (Reverse. Adoption) is characterized in a spread from the bottom to the on (Trickle - up) with the midpoint of the line, the two Is spreading in the landscape. The process models of the influence that causes a change Thai fashion (The Process Model of Influence Making for Transitioning The Contemporary Thai. Fashion), in the form of spreading isostatic, they influence each other by the influence of those, will? A little, depending on the media to be an intermediary in the spread of fashion and show.