3) Please explain these key Survey Research Design terms and give some examples.
1. generalizability
the term generalizability is a synonym for external validity . In addition to ensuring that a study is valid internally by, for instance, administering to a study's research subjects only instruments that actually measure what they claim to measure, quantitative researchers also normally are concerned that their findings will apply to other people and/or other situations that the study's sample supposedly represents. Qualitative researchers, who normally play a very different research game, have been forced to rethink the generalizability notion