Due to a rapid growth in media planning business, the high competitive situation has driven advertising agency companies to adjust their management strategies to ensure maximum performance in serving consumers. IPG Mediabrands company limited, one of high-profile advertising agency companies, has engaged the strategic management and planning in order to gain the satisfaction of our customers by developing television advertising time purchase system. The company, however, has encountered the difficulties in the system such as a duplication of works and a lack in efficiency.
A television advertising time purchase alert system was developed, mainly to minimize all above-mentioned errors. It has brought benefits to the organization in a number of ways, including the information accuracy improvement. Besides, it also reduced the amount of working time and the number of people involved, which can be confirmed through the percentages of error and customers’ satisfaction.