Online support
dell is general model for international online support is " globalize , then regionalize , " which means to develop application then localize it as necessary are developed in the U.S. and then rolled out in other regions. For instance, Premier Support is being rolled out first in the U.S. online support organization doesn't have direct control over other regions, but its managers work with the regions to develop applications and standards.
Problems that arise in providing support outside the U.S. mostly involve infrastructure, such as connecting different types types of systems in different regions, and getting applications to run in different environments. The situation has improved in recent years, as different regions have standardized on the same legacy systems, such as Dell Product Services (DPS), which coordinates sales, customer service, spare parts management and other service and support functions. As Dell rolls out online support around the world, other regions sometimes have to change their support processes to accommodate its use.
Dell works with partners for service in other regions, In Asia-Pacific, Dell usually provides customer service through its partners, Getronics and Unisys. Dell uses local service companies in China. In the U.K, Dell has alliances with Aris, Axon and OS Integrations to assist business Dell's for the "E"xpert Services Group, which manages similar alliances with Arthur Andersen and Gen3 in the U.S.
Infrastructure
Dell maintains separate Internet infrastructures in the three regions, with data centers in Ireland, Singapore and the U.S. Dell established its Asia-Pacific Web Farm in Singapore to host the content of all its online stores in the Asia-Pacific region. With this new data center, response time to the customer improved 30%, as initial monitoring has revealed, because traffic to the center Asia-Pacific Dell Web site no longer has to be routed through the U.S. Through ESMARTS (Electronic Sales Management Accounts Receivable Transaction System), an internally developed application, the Asia-Pacific Web Farm is able to link directly to the order fulfillment system in the Dell manufacturing operations in Malaysia and China.
E-commerce capabilities vary by region. For instance, Japan has 1500 Premier Pages, but does not have Ask Dudley because of the difficulty of handling over 5000 Japanese kanji (characters) in such a search engine. Japan and Asia-Pacific do not have Gigabuys, but each has a more limited selection of third party products.