As an alternative to the spreadsheet method described here,
you can also use a manual approach to analyzing focus group
data. Make a copy of the transcript after it has been cleaned
and labeled. Working on a large table, cut entries into separate
strips and run a glue stick over the back. Categorize by sticking
entries onto separate sheets of paper labeled with broad
headings. Re-categorize as indicated until you are satisfied with
your groupings. Enter into a Word document.
Once focus group findings are organized in the synthesized
format they are ready for presentation. If a more formal report
is required, findings can be written up in a narrative format
that includes an executive summary, background section,
methods used, major findings, conclusions, and
recommendations