1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently?
answer I choose bilabong. Bilabong was established its brand credibility with the young surfing community. It began to sell its product in japan, europe ,and the united states. If i was a manager i will make promotion for new surfboard player that will make people come to play surfboard and advertise on the beach to make them know this promotion.