Business is increasing in value to other investors.
Independence and flexibility - You'll have more freedom and independence working for yourself. And once your business is firmly established, you'll probably have the flexibility to make sure you don't miss the moments and events that matter most to you in life.
Power- Don't be surprised if power is one of your goals. When it's your business, you can have your employees do it your way. If power is important to you, think about how to use it in a constructive way.
Money-The risks of forgoing a steady paycheck can pay off when you own your own business.