Tourism industry has played an important role in the world economy and become more even important in the years ahead. It also affect on employment and economic stability of all nations. For Thailand, tourism is accounting for 6 percent of Thailand’s economy (The Christian science monitor, 2004). However, it also generates non-economic benefits such as social, political, and educational exchanges among people all over the world. With this regards, marketers of many countries are competing to attract foreign tourists toward their countries. In order to gain the competitive edge, marketing communication is one of the most important strategies to reach the country’s goal. We are today living in a globalization era. Information technology and communication is developed very rapidly. There are various channels of marketing communication tools employed to reach company or country’s tourism-related objectives. Hence, using only single tool cannot enhance company or nation to reach its objective. Integrated marketing communication therefore has emerged and changed the traditional way of marketing communication.