1. Campaign Management: Manage marketing campaigns to ensure targeted, creative and cost effective campaigns are delivered that achieve results. Challenge existing methods and suggest new innovative ideas that are tangible and realistic. Manage media partners, PR agencies, registration, design and web agencies and other market driven relationships.
2. Time Management: Write all time & action plans, outlining key tasks and deadlines for each element of the campaign.
3. Market Knowledge: Gain a good understanding of the individual markets that the exhibition, event or conference operate in. Monitor competitive activity and read relevant press/industry information to keep up-to-date with the latest industry news.
4. Websites: web strategy, copywriting of content and e-marketing and promotions
5. Database Management: Manage the visitor data for all exhibition, events and conference. Manage segmentation and dissemination of information to data. Ensure data is cleaned and accurate. Apply relevant data protection laws. Ensure accurate collection of data onsite where relevant to exhibition, conference and events.