These numbers are then multiplied with the costs of the program. and the resulting figure is in turn multiplied with an ingenious figure called a "country number.“ The latte: is an attempt to get a rough measure of the important to the U.S. of the countries with which we have cultural relation. It is arrived at by putting together in complicated ways certain key data, weight to reflect cultural and educational matters, such at the country's population, Gross National Product, number of college students, rate of illiteracy, and so forth.