The London is something of a conundrum. For not too far off the $499 asking price, and a bit of shopping around, you can buy a higher-spec phone, like the LG G4 or HTC One M9. The way I see it, why does logic necessarily have anything to do with it? Phones are no longer tools; they're a part of our daily lives. When you buy a car, some will go for value, or practicality; others will say "screw it" and buy what makes them feel good. And that's what the London is: It's singing along to "Bohemian Rhapsody" at the top of your voice in your (original) Mini convertible. Because why the hell not?