Starbucks is everywhere, but not in Italy.
Yet Starbucks' founder, Howard Schultz, came up with the idea for his coffee chain whilst sipping espresso in a Milan bar.
So what? you may say. He took a good product, repackaged it and globalised it.
But to many Italians, the coffee served by Starbucks and other branded outlets is as far away from proper Italian coffee as you can get, despite the Italian-sounding offerings on their menus.
Now - time for disclosure - I am part-Italian and like most Italians, I like to think Italy represents the height of coffee culture, the standard against which all coffee should be measured.
When Italian friends and family shudder in disgust at the idea of sullying their precious cappuccino with a dash of hazelnut syrup or a sprinkling of cinnamon, I nod knowingly.