High end high street are brands that again, focus on their core customer profile. They have a very defined style and aesthetic. They usually focus on one or two types of style or trend that aligns with their customer per season and will focus on one or two types of event ranges, such as evening and day wear, rather than the mid and value which will try to cater for everyone, in every situation possible.
The price and quality of these brands depend on the consumer but tend to be very high for the high street. As well as their core customers, they will also have a range of customers that choose to shop there for special products or occasions. Typically the products are in the range of US $40 – $500, although this can go higher for some specialist items.