TRENDS
Health and beauty specialist retailers continued to see positive growth in 2015. The “clean food” trend has become popular among Thai consumers. This began with celebrities promoting healthier daily food intake via social media, with their fan clubs following the trend, eventually becoming widespread and popular among Thai consumers. Apart from healthier food and regular exercise, Thai consumers are increasingly concerned regarding their appearance. They seek rejuvenating products for the skin and face as well as food products and supplements to build strong skin and health.