Swiss is bullish about its financial future, thanks to a strong global economy. Despite some weakness in the USA, Swiss has high exposure there and derives much of its intercontinental revenue from North America. “One challenge we face is that the average American consumer doesn’t rate international travel high on their list, and with a devaluing US dollar, they may take fewer trips to Europe,” says Biedermann.He expects this to be somewhat compensated by more Europeans travelling to the US, which has a lot to offer from a tourism perspective.Only a few years ago, the airline industry in Switzerland was in turmoil. Many might have even called it a national embarrassment.Yet, once-proud Swissair’s successor,which floundered from the beginning, managed to survive.In what really is a testament to the commitment and spirit of its employees and management, Swiss has put the quality back into Swiss skies. While the airline still has more work to do before becoming one of the world’s premier air carriers, the foundation is in place to achieve that goal.