5.2 BM2 – All-electric car subscription
One trend in society is that cars are losing position
as status symbols. An increasing number of
households own a car because they have to rather
than want to. As a consequence interest in
carsharing services increases. But for people living
in the suburban, who depend on their cars for their
daily commuting, carsharing is generally not an
option since frequent usage makes the carsharing
offer rather expensive compared to a privately
owned car. A possible solution of interest for
carsharing operators in the city could be to offer
these people a subscription for an all-electric
carsharing car intended for commuting. Allelectric
car subscribers sign up for long-time use
and contribute to expand the market for the
carsharing operator by moving a subset of cars into
the suburban after work and moving them back
into the city in the morning