In the clip, Gin takes the role of Nonomura, appearing before a press conference to apologize for restarting Gintama after the Gekijōban Gintama Kanketsu-hen: Yorozuya yo Eien Nare (Final Gintama: The Movie: Be Forever Yorozuya). He then bursts into tears when Shinpachi asks him what happened. Gin explains that the Gintama movie made 1.7 billion yen (or $14 million) and he felt thankful for the fans' positive response. Then he rambles on about "money mongrels" in suits and the producer fooling around with women. When the audience complains that he isn't making any sense, he regains his composure (if not his hairstyle) and begins the episode.
While politicians frequently convene press conferences to deliver apologies in Japan, they are rarely as theatrical as Nonomura's. His hysterical apology inspired a steady stream of mockery online and even attracted foreign media attention. Its ubiquity earned it a Silver Award at the Great Internet Buzzword Awards last year.
The scene itself also made waves in the Shonen Jump office and from fellow official series Twitter accounts. The Shonen Jump account tweeted, "Upon watching the opening, the entire editorial staff was left speechless. Because he already knew what would happen, all Manabe [Gintamas editor] could do was remain motionless.
 
In the clip, Gin takes the role of Nonomura, appearing before a press conference to apologize for restarting Gintama after the Gekijōban Gintama Kanketsu-hen: Yorozuya yo Eien Nare (Final Gintama: The Movie: Be Forever Yorozuya). He then bursts into tears when Shinpachi asks him what happened. Gin explains that the Gintama movie made 1.7 billion yen (or $14 million) and he felt thankful for the fans' positive response. Then he rambles on about "money mongrels" in suits and the producer fooling around with women. When the audience complains that he isn't making any sense, he regains his composure (if not his hairstyle) and begins the episode.While politicians frequently convene press conferences to deliver apologies in Japan, they are rarely as theatrical as Nonomura's. His hysterical apology inspired a steady stream of mockery online and even attracted foreign media attention. Its ubiquity earned it a Silver Award at the Great Internet Buzzword Awards last year.The scene itself also made waves in the Shonen Jump office and from fellow official series Twitter accounts. The Shonen Jump account tweeted, "Upon watching the opening, the entire editorial staff was left speechless. Because he already knew what would happen, all Manabe [Gintamas editor] could do was remain motionless.
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