Benefits of service guarantees
-a good guarantee forces the company to focus on its customers
-an effective guarantee sets clear standards for the organization
-a good guarantee generates immediate and relevant feedback from customers
-when the guarantee is invoked there is an instant opportunity to recover,thus satisfying the customer and helping retain loyalty
-information generated through the guarantee can be tracked and integrated into continuous improvement efforts
-employee morale and loyalty can be enhanced as a result of having a service guarantee in place
-a service guarantee reduces customers' sense of risk and builds confidence in the organization