“Amazon.com seeks to be the world's most customer-centric company where customers can find and discover anything they may want to buy online. We intend to continue to optimize our Internet platform to expand the range of products and services offered to our customers and partners. This platform consists of strong global brand recognition, a large and growing customer base, innovative technology, extensive and sophisticated fulfillment capabilities (consisting of fulfillment and customer service) and significant e-commerce expertise. We believe that this platform allows us to launch new e-commerce businesses quickly, with a high quality of customer experience, economical incremental cost and good prospects for success. We also believe that this platform's flexibility allows us to expand the range of products and services offered to our customers through relationships with strategic partners on terms that are attractive to our customers, our strategic partners and us.” The filing goes on to list the expansion of the company along different dimensions and the marketing and sales customer service efforts.