Strategy:
Strategic options for the business, it is a differentiation strategy. The differentiation strategy for hotel, this is the advantages. A differentiation strategy calls for creating a product or service with sufficiently distinctive attributes that it sets our business apart from the competition. Herein the hotel may be able to charge our customer for service and succeed in implementing even more. The hotel can readily pass along higher supplier costs to its customers because of the because of the lack of substitute or alternative products on the market. Having a loyal customer following helps stabilize the hotel’s revenue and lessens the impact of market downturns because of customer loyalty in good times and bad. The disadvantages for differentiation that time, the hotel faces the risk of changing consumer tastes or preferences. In such a case, the hotel may not have sufficient customer demand to offset its higher cost, which may lead to a loss.
Competition advantages:
Significant advantages of competition in the hotel. The hotel is situated in an excellent location in Hat Yai, at the center of the communication connection to other provinces of the south in the country. Customers can travel to remote communities, comprising the airport bus terminal, comprising the airport bus terminal, shopping local including the souvenir shop. Hotels are designed to stand out to attract customers. The hotel's design is focused identities Thailand or application from Thailand. Vision around the hotel include a beautiful view, surrounded by trees complete the atmosphere of nature. Hotel service, the hotel must have some form of good to the satisfaction of the customer. With professionalism and are uniform in order to enhance the quality of the hotel. In the hotel business employees, it is critical to establish a competitive advantage. Because customers to stay in our hotel will contract employees. Thus, employees must have amity, knowledge, expertise and professionalism in customer service.