To determine the “level of interactivity” of websites with
relation to the Resources for Virtual Visitor Interaction (RQ2),
weighted values were assigned to each of the dimensions previously
established according to their potential for interaction
(Table 4):“Connecting” was assigned a score of 1 point (very low
interactivity); to “Sharing” will give 2 points (low interactivity);
“Reviewing” was assigned 3 points (mean interactivity); “participating”
is given 4 points (high interactivity) and “Collaborating”
will give 5 points (very high interactivity).