Within those organizations attempting to become entrepreneurial, or striving to establish an entrepreneurial environment, the conditions of staff, subculture and structure are important, either as assets or requiring special attention. These are examined more completely in Part 3 of the text. Another consideration is that the strategic direction the lone entrepreneur chooses is pretty well under his own control. He is fully aware of the goals and objectives to be reached and the means necessary to do it. In most cases he does not have a stolid, unchanging strategy since the environment and conditions are going to vary from time to time. In turn, this enables the entrepreneur to make swift adjustments as may be required from time to time. But even as he examines differing options, it is not unusual for him to carry two dissimilar solutions and outcomes at the same time. Most entrepreneurs do this and there is manifest a certain ambiguous ability to make changes even though these would change what may have been previously taken as a main goal.