As for Al Dunlap,he enjoys his "chainsaw" reputation and believes that his approach is helping to change the norms of corporate behavior. However,according to Peter D. Cappelli, chairman of the management department at the Wharton Business School,"He is persuading other that shareholder value is the be-all and end all. But Dunlap didn't create value. He redistributed income from the employees and the community to the share-holder".