The globalization influence to society and culture of various countries in the world. Especially in countries linkage and rely on foreign. As such, Thailand. The details are as follows :
To begin with a blend of foreign languages and Thai language is causing a distortion in pronunciation. Thais practice English on a regular basis and replace Thai with English words and structures both written and spoken. Hence, a Thai language crisis occurs as people neglect proper conventional Thai usage and do not realize that their language is nations treasure which is fragile can be lost, and needs protecting and preserving.
Secondly, there is a vast change in consumption habits evident in Thai society. An example of this is the imitation of American food. Thais are threatened by obesity and cancer. Rather than shopping at local markets and dining at home. Thais lose money on imported food at the supermarket and on western-style meals at luxurious restaurants. And people today seem to forsake their traditional recipes passed down from ancient to younger generations, losing their authentic consumer culture.
The final impact of globalization is loss of Thai identity in terms of traditional beliefs and values, lifestyles and an emergence of materialism (brand name and luxuries) in Thai society. People try to imitate American costumes and expression in everyday life by dressing in fashionable Western styles and having more self-confidence but sometimes is against the Thai traditional norm.
From such evidence the daily life of Thai it can be concluded that globalization impacted Thai society in several ways. In fact, Thailand culture tends to be dominated and destroyed by western culture. National identity could be lost unless are carefully preserved the unique culture of their own and be prudent to apply in daily life.