It’s easy to imagine how, in the future, if this will also be extended to the iOS App Store, developers will look forward to being included in Apple’s official promotions. Developers will get the exposure of the front page, the benefits of built-in social sharing on the App Store, and, possibly, a tweet from the @AppStore account — which has been posting links to apps on a daily basis. Apple is mixing the editorial aspect of the App Store (only apps “chosen by Apple” — therefore synonym of “quality” — end up in a section) with the universal appeal of discounts to generate word of mouth, sales, more variegate charts, and, ultimately, a nice 30% cut for the company.