most cases, I think people like poetry for the special use it makes of language. Most poems are shorter than other forms of composition (novels, short stories, plays). This naturally forces the writer to be much more selective/disciplined in his/her choice of words/symbols/images. This level of craftsmanship, when tied with some of the conventions of poetry (rhyme, meter etc) where they are appropriate, creates what Coleridge calls "the best words in the best order." This works in lyric poetry, in narrative poetry, and in poetry that doesn't always look like poetry.
Since words are the major tools we have for communication, using them with great skill represents one of our highest achievements. In prose we get words used in their broadest application and enjoy them for the scope and breath of information they give us; in poetry we appreciate the condensation and craftsmanship that brings many of the same realities to us.
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