Thank you for participating in this survey, which will help us to better understand your beer drinking habits so that we can provide a better selection of products next time you are in Thailand. The questionnaire takes about 15 minutes to complete and is conducted anonymously. There are some open-ended questions that will require your written answers in English.
A1 What is your nationality? (Circle one answer only.)
United Kingdom 1 Continue to A2
France 2
Germany 3
Other European countries
(please specify……………………………..) 4
United States of America (USA) 5
Canada 6
Australia 7
New Zealand 8
Other (please specify)…………………………….. 98 End of survey
A2 How long have you been in Thailand? (Circle one answer only.)
Less than 1 week 1 Tourist/backpacker quota
Less than 4 weeks 2
Less than 8 weeks 3
Less than 6 months 4 End of survey
Less than 1 year 5 Expat quota
Less than 5 years 6
5 years or more 7 End of survey
A3 Which category best describes you? (Circle one answer only.)
Tourist 1 Continue to A4
Backpacker 2
Expat 3 Skip to A5
University student 4 End of survey
Unemployed 5
Retired 6
Other (please specify) …………………………….. 8
A4 What is the main purpose of your visit to Thailand? (Circle one answer only.)
Leisure, holidays, recreation 1 Continue to A5
Visiting friends and relatives 2
Business / professional 3 End of survey
Health / medical care 4
Other (please specify) …………………………… 8
A5 Where do you currently stay overnight?
Bangkok 1
Koh Samui 2
Phuket 3
A6 What is your main type of accommodation in Thailand? (Circle one answer only.)
Hotel 1 Continue to A7
Resort 2
Hostel 3
Guesthouse 4
Homestay 5
Apartment/Condominium 6
Home of friends or relatives 7 Skip to A8
Single-detached house 8
Townhouse/flat 9
Other (please specify) ………………………… 98
A7 What is the name of the place where you are staying?
A8 What is the frequency of your beer consumption while in Thailand? It can be any kind of beer - local or international. And if you have been here less than a week, please estimate your consumption on a weekly basis. (Circle one answer only.)
More than once a day 1 Continue to A9
Once a day 2
4-6 times per week 3
2-3 times per week 4
Once a week 5
2-3 times a month 6
Once a month 7 End of survey
Less than once a month 8
A9 Please indicate your age group
18-25 1 Continue to B1
26-35 2
36-45 3
46-50 4
51 or more 5 End of survey